The Life of a Therapist

As a massage therapist, you’re going to find marketing to be one of the most difficult tasks on your list of things to do. You’ll probably find that placing ads in the paper is not the most cost effective; neither is a largely blind mailing. So, what will you do?

If you’re just starting out, you’ll need a set of business cards. You can easily carry business cards in your purse or pocket and hand them to anyone you meet who may be interested in your services. It’s also easy to mail a few to family and friends (in cards, etc) or leave them in various doctors offices or stores you may visit frequently.

I’m almost never without a business card and a pen. I’ve even gone as far as mailing cards out with my bill payments. If I meet someone who is interested in massage, I’ll ask for contact information so that I can call or email when I run a special. Most people are willing to accept a discount or coupon, so it’s not tough to get that sort of information if you are honest and promise not to mistreat it.

I’ve met quite a few therapists who wonder why they don’t have any business. The problem is that they aren’t promoting themselves, or they’re going about promotion in the wrong way. Start with the easier (and less expensive) options and move on from there.

You can  purchase business card templates from your local office supply store. They sell perforated business cards that you can print on after designing your card in a simple program, such as Word.

If making your own card isn’t your thing, search online for business cards. There are dozens of companies giving away FREE business cards as long as you pay shipping. They’ll only give them to you for FREE on your first order, but most of these companies charge relatively low prices to start with…

Grab some business cards and hit the pavement. The best way to promote yourself is by making yourself known!